Star Image - Richard Griffith

‘No machinery ever of itself and by itself made a star. That takes place in the depths of the collective unconscious’

Basically he is saying that it doesn't matter how much is reenforcing someone to be a star, it is not that reinforcement that makes a star, it is how the audience receives them. Therefore it is not really about talent anymore, and there is only so much a record label can do with an artist, if they aren't widely liked then isn't much else that they can do. The consumer won't look at all the effort that has been put into the artist, whether or not they like the artist is done unconsciously, and if more an people like them, then a star is made.